12/06/2019

This is what Hauntology does: the endless consumption of remakes and reboots even after your biological death. In ‘BR: 2049’, we see holographic renditions of Elvis Presley – who’s to say in 30 years you won’t be presented the option to consume commercial facades of David Bowie, Mariya Takeuchi, or Keanu Reeves. Every generation had, has, and will have an ‘Aladdin’, a ‘Frozen’, a ‘Lion King’, in exploitative tradition. The next generation will internalize the same media as personality, have collective memories of a magical past, where all there was were similar conditions of wage-labor and replicative production. In this, the nostalgia economy runs efficient, haunting each generation for their productive energies; a ghostly Soma that distracts from the rise of collective class consciousness, alike how a B-grade Horror flick uses jumpscares to evade a shell of a plot.

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